Privacy Policy
Effective date: August 31, 2026
This Privacy Policy applies to the Tickets 4 Fans main marketplace platform, related subdomains, Cup Pass, the Last Minute Deals subscription service, our buyer and seller contact and follow-up workflows, our email / SMS / WhatsApp communications workflows, and direct deal submissions we receive from ticket holders.
Introduction
This Privacy Policy explains how Tickets 4 Fans collects, uses, discloses and protects personal information when you use our services, including the marketplace, related subdomains, fan-engagement features such as Cup Pass, the Last Minute Deals subscription service, and direct deal submission forms. Where Canadian privacy law requires your consent for a particular collection, use, or disclosure, we ask for it at the point we collect the information — for example when you subscribe to emails, submit a deal, or opt in to optional communications.
Information We Collect
Voluntarily Provided Information: When engaging with our services, such as signing up for our newsletter, listing or buying tickets, subscribing to our services, using optional forms in Cup Pass, or submitting a deal, we collect personal information you provide, including your name, email address, phone number, and other information relevant to the transaction or service.
Automated Data Collection: We automatically collect certain technical and usage data, such as your IP address, browser type, device information, referral information, gameplay or feature interaction data, and website activity, to enhance user experience, analytics, security, and service efficiency.
Social Media Integration: Our integration with platforms like Instagram, Facebook, TikTok, and LinkedIn may involve the collection of relevant social media data where you interact with us through those channels.
Categories of information we may collect. Depending on how you use the service, the categories of information we may collect include:
- Account and profile information (name, email, password hash, role)
- Listing information from sellers (game, section, row, seat numbers, price, quantity, notes)
- Buyer contact requests initiated on a listing (buyer name, email, phone, message, listing id)
- Sale-outcome tracking records (whether a deal closed, captured via HMAC-signed follow-up links sent to the buyer)
- Seller verification records (documentation submitted to verify season-seat-holder status, described further in the “Seller Verification Data” section below)
- Cup Pass gameplay interactions, selections, predictions, scores, session and device telemetry, and optional email / interest-category submissions
- Communications preferences and consent records, including subscription status, unsubscribe events, and per-channel opt-in choices (email, SMS, WhatsApp)
- Subscription and billing metadata from Stripe (customer id, subscription id, status, current period dates, last-payment status), excluding full payment card details which are handled directly by Stripe
- Analytics and engagement metrics (route navigation, CTA interactions, contact form events, measured via Google Analytics 4 and the Meta Pixel where consent is given)
- Messaging interaction records, including timestamps, delivery and bounce events, and identifiers returned by transactional / messaging providers (Resend, WhatsApp Business)
Direct Deal Submissions
We may collect personal information from ticket holders who submit deals directly to Tickets 4 Fans, including through our Last Minute Deals intake form or through other direct outreach methods. These individuals may or may not be registered users of the Tickets 4 Fans platform.
For example, we may receive or request deal information from season seat holders or other ticket holders who publicly indicate they have tickets available and who are invited to submit their deal for review and possible promotion to Last Minute Deals subscribers.
Information collected through direct deal submissions may include:
- First name and last name
- Phone number, including WhatsApp contact details
- Email address
- Team, game, venue, and event-related details
- Seat location details, including section, row, and seat numbers
- Ticket quantity and asking price
- Optional notes or sale-related comments
We use this information to review and assess the proposed deal, verify listing details, contact the submitter about the deal, determine whether to promote it through Tickets 4 Fans, and communicate the deal to subscribers of our Last Minute Deals service.
Submission of a deal does not guarantee that the deal will be published, promoted, distributed, or sold.
Last Minute Deals
When you subscribe to Last Minute Deals, we collect and process personal information required to administer the subscription and send deal notifications. This includes:
- First name
- Last name
- Email address
- Phone number
Phone number is collected as part of the subscription signup flow and may be used for current or future deal-related communications, including email, SMS, and WhatsApp notifications where enabled.
Subscription billing information is processed through Stripe. Tickets 4 Fans does not store full payment card information locally.
Cup Pass
Cup Pass is a fan-engagement baseball game or related feature operated by Tickets 4 Fans, including on cup.tickets4fans.ca. Gameplay itself does not require you to provide your email address. However, we may collect certain information when you interact with Cup Pass, including:
- Gameplay interactions, selections, predictions, scores, or similar in-game actions
- Session, browser, device, and technical usage information
- Analytics data relating to engagement, performance, and feature use
- Optional email address, where you choose to provide it
- Optional interest selections, such as whether you want updates about Last Minute Deals, future games, selling tickets, or Cup Pass updates
We use Cup Pass information to operate the feature, improve gameplay and user experience, measure engagement, maintain security, troubleshoot issues, and understand how users interact with the game and related content.
Where you optionally choose to provide an email address or select update preferences, we use that information to send the specific updates you requested. Marketing or update consent is optional and is separate from gameplay participation.
Seller Verification Data
Sellers may be asked to provide documentation to verify their season-seat-holder status or other identity-related information in order to list on the platform. This may include screenshots, confirmation emails, ticketing account pages, or similar evidence that the seller is authorized to offer the tickets they are listing.
Seller verification information is collected and used solely for the purpose of confirming the seller’s eligibility to list, supporting trust and safety, detecting fraud, and responding to disputes or regulatory inquiries. Access to verification records is restricted to a limited number of authorized Tickets 4 Fans personnel on a need-to-know basis.
We do not sell, rent, or share seller verification records with third parties for marketing, advertising, or unrelated purposes. We may disclose them to professional advisors, law enforcement, or regulators where required by law or reasonably necessary to enforce our Terms or protect the rights and safety of users.
We retain seller verification records for as long as the seller account is active and for a reasonable period after closure or denial, as set out in the Data Retention section below.
AI-Assisted Operations
Tickets 4 Fans uses AI-assisted drafting tools to help run the service. In particular, we use the Anthropic Claude API as an internal “Concierge” agent that drafts Last Minute Deals campaign emails (subject line, body, and the list of deals to feature) for our team to review.
What is and is not sent to the AI service provider. The Concierge agent is intentionally designed to minimize personal information exposure to Anthropic. The agent receives non-identifying business inputs such as upcoming game metadata, listing seat details (section, row, price, quantity), vetted intake submission details, and the existence of seller confirmations.
No seller phone numbers, email addresses, or other direct identifiers are transmitted to Anthropic systems. Phone numbers and contact details are resolved separately in our own systems at email send time and are never exposed to the AI agent. Subscriber email addresses and buyer contact details are likewise not provided to the AI agent.
Human review. A Tickets 4 Fans administrator reviews and approves every Concierge draft before any communication is sent to users. We do not make solely automated decisions that produce binding effects (such as eligibility, account suspension, pricing for an individual, or denial of service) about you. You may contact us at the address in the Contact section below if you have questions about how AI-assisted tools are used in connection with you.
Anthropic acts as a service provider for this workflow and processes the inputs described above on our behalf under its commercial terms, which do not permit using our data to train Anthropic’s models.
LinkedIn Lead Gen Forms Data Collection
In addition to the information we collect as described above, we may gather data through LinkedIn Lead Gen Forms on our LinkedIn page. This includes:
- Form Data Collection: Information submitted by LinkedIn members through Lead Gen Forms, such as contact details and other relevant information.
- Purpose of Data Use: We use this data to provide information about ticket listings, updates, or marketing related to our services, in line with the consent provided by LinkedIn members.
- Data Compliance and Sharing: This data is handled in compliance with applicable laws and is not sold except as permitted by law or shared with service providers acting on our behalf under appropriate safeguards.
- Data Retention and Member Requests: We retain this data as long as necessary for the purposes outlined in this policy, subject to applicable rights and legal requirements.
Why We Collect and Use Personal Information
We collect and use personal information only for purposes a reasonable person would consider appropriate in the circumstances: to provide the services you ask for, to administer subscriptions and transactions, to operate features such as Cup Pass, to review and manage deal submissions, to prevent fraud and keep the platform secure, to understand and improve how our services are used, and to meet our legal and regulatory obligations. We identify these purposes at or before the time we collect the information, and we obtain your consent where consent is required. You may withdraw your consent at any time on reasonable notice, subject to legal or contractual restrictions — though doing so may mean we can no longer provide part of the service.
Use of Your Information
We use your data for the following purposes:
- To facilitate ticket transactions and provide service support
- To send newsletters, updates, offers, and seller tips where you have subscribed or consented
- To enhance website functionality, analytics, security, and user experience
- To administer Last Minute Deals subscriptions and send deal alerts
- To review, verify, and manage direct deal submissions
- To contact deal submitters by email, phone, or WhatsApp about a submitted deal
- To promote selected deals to Last Minute Deals subscribers
- To operate and improve Cup Pass and related fan-engagement features
- To send optional Cup Pass-related updates where you have asked to receive them
- To support optional segmented communications about Last Minute Deals, future games, selling tickets, or Cup Pass updates
- To send subscription-related billing and service communications
- To support future SMS and WhatsApp deal notifications where enabled
Cross-Border Processing
Some of the service providers listed above are located outside Canada or process information using infrastructure outside Canada. As a result, personal information collected by Tickets 4 Fans may be processed, stored, or accessed in the United States or other jurisdictions, including by providers such as Stripe, Mailchimp, Resend, Anthropic, Meta / WhatsApp Business, and Google.
When personal information is processed outside Canada, it may be subject to the laws of those jurisdictions, including laws that may permit government or law enforcement access. We use commercially reasonable contractual safeguards with these providers and select providers that we consider to maintain reasonable security and privacy practices.
If you have questions about cross-border processing of your information, please contact our Privacy Officer using the details in the “Your Rights” and “Contact Us” sections below.
Communication Consent
Tickets 4 Fans sends three broad categories of communications. We treat them differently for consent purposes:
1. Transactional and service communications. These are messages necessary to administer your account, subscription, billing, security, a contact request or deal submission you initiated, or another service you have requested. Examples include account / sign-in security notices, Stripe billing receipts and dunning notices, seller listing reminder emails, buyer sale-outcome follow-ups, deal-submission confirmations, and customer support replies. These messages may continue to be sent where reasonably necessary for account or service administration even after you opt out of marketing communications.
2. Marketing and promotional communications. These are commercial electronic messages such as newsletters, Last Minute Deals game-day deal emails, follow-up deal emails, seller campaigns, and optional Cup Pass updates. By subscribing to Last Minute Deals and completing payment, by signing up for the newsletter, or by opting in to other marketing channels, you provide express consent to receive these messages. Each will contain a functioning unsubscribe mechanism, and you can withdraw consent at any time using the unsubscribe link or by contacting us.
3. Optional consent-based communications. These are communications you specifically opt in to outside of a paid subscription — for example, optional Cup Pass updates or interest selections (Last Minute Deals updates, future games, selling tickets, Cup Pass updates) that you choose during or after gameplay. Marketing and update consent in Cup Pass is optional and separate from gameplay participation.
Per-channel opt-out. Where we communicate across multiple channels (email, SMS, WhatsApp), you may opt out of marketing communications on any individual channel. SMS and WhatsApp unsubscribe options will be offered using channel-appropriate mechanisms (for example, replying STOP on supported numbers, or contacting us). Transactional and service messages may still be sent on those channels where reasonably necessary.
By submitting a direct deal to Tickets 4 Fans, you also consent to being contacted by Tickets 4 Fans by email, phone, or WhatsApp regarding that submission and related deal administration.
We maintain records of consent, including timestamps, selected interest categories, channel, and subscription status, to demonstrate compliance with applicable communications laws.
Data Security
We employ reasonable administrative, technical, and organizational safeguards to protect your data from unauthorized access, misuse, loss, alteration, or disclosure. However, no internet transmission or storage system is entirely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Where we give indicative retention periods below, those periods are guidance for how we generally operate and may be extended where legally required, where reasonably necessary for fraud prevention, billing, recordkeeping, or dispute resolution, or where you remain in an active relationship with us.
Last Minute Deals subscribers: retained while the subscription is active and for a reasonable period after cancellation (generally up to 24 months) for billing records, unsubscribe management, fraud prevention, and dispute resolution.
Direct deal submitters (including non-registered users): retained for as long as reasonably necessary to review the submission, communicate with the submitter, administer deal-related activity, and resolve disputes — generally no longer than 24 months after the last meaningful interaction.
Buyer contact requests and sale-outcome records: retained while reasonably necessary to administer the contact request, follow up with the buyer about the sale outcome, support trust and safety, and resolve disputes, and generally for a reasonable period after the related event.
Seller verification records: retained while the seller account is active and for a reasonable period after closure or denial to support fraud prevention and trust and safety. Records no longer required for those purposes are deleted or anonymized.
Cup Pass: gameplay, technical, and analytics information is retained for as long as reasonably necessary to operate, improve, secure, and evaluate the feature. If you optionally provide an email address or select communication interests, we retain that information until you unsubscribe or until it is no longer reasonably necessary for the purpose collected.
Webhook and security logs: Stripe webhook event logs, edge-function logs, and other security / audit logs are retained for a reasonable period to support security monitoring, reconciliation, fraud prevention, and dispute resolution.
Communications consent records: records of opt-in, opt-out, and unsubscribe events (including timestamps and the channel of consent) are retained for as long as reasonably necessary to demonstrate compliance with applicable communications laws.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, update, or delete your personal information, withdraw consent for certain communications, or request a copy of the information we hold about you.
Privacy Officer. Tickets 4 Fans has designated a Privacy Officer to receive and respond to privacy questions and requests. You can reach the Privacy Officer at privacy@tickets4fans.ca.
Response timing. We aim to respond to privacy requests within 30 days of receipt (or as otherwise required by applicable law). If a request is complex or we need additional time, we will let you know.
Verification. To protect your information, we may need to verify your identity before fulfilling certain requests. This is typically done by confirming control of the email address or other contact details on file with us. We will only use verification information for that purpose.
General questions can also be sent to support@tickets4fans.ca, and we will route them to the Privacy Officer where appropriate.
Changes to Our Privacy Policy
We reserve the right to modify this policy from time to time. Any changes will be effective upon posting on our website unless otherwise stated. We encourage users to review this Privacy Policy periodically to stay informed about how we protect personal information.
Contact Us
For questions or concerns regarding this policy, please reach out to us at:
Privacy Officer: privacy@tickets4fans.ca
General support: support@tickets4fans.ca
Location: Toronto, Ontario, Canada